One of the problems with my job is that it's totally baffling to everyone outside of my industry. My father, who is pretty technically savvy, futilely scours the business section of the paper, looking for explanations of what my company does. My mother, who has become Internet-savvy herself, long ago resigned herself to just knowing that I do something with computers.
This last weekend I was pressed to come up with a description of my job in 20 words or less. I thought of this on the spot and it'll do for now:
I write software (3) that helps make large corporations more efficient (10) in ways that are incomprehensible (15 down, 5 left) to people (17)... that have personality (20) !
Yes, it's the career that we all dreamed of as small children. Astronaut, fireman, and incomprehensible corporate efficiency programmer. I'm having my business cards reprinted.